Our Privacy Policy

Introduction

D A Strategy Limited (DAS, we or us) cares about the privacy of your personal information and is committed to protecting it. This Privacy Policy (Policy) explains what information we collect about you and why, what we do with that information, and how we handle that information.

For the purposes of the applicable data protection laws (the UK General Data Protection Regulation (GDPR), together with any implementing legislation, in particular, the Data Protection Act 2018), the company responsible for your personal information is Rocket Lawyer. This Policy is incorporated into DAS’s Terms & Conditions (Terms & Conditions) and applies to information obtained by us through your use of the information, software, products and services made available through the DAStrategy.com website (Website).

More simply put

DAS is responsible for protecting your personal information. This Privacy Policy applies to information obtained through your use of our website.

Collection of your Personal Information

DAS collects information that, alone or in combination with other data, could be used to identify you (Personal Information), such as your e-mail address, name, physical address, telephone number, or employment information. DAS may also collect anonymous demographic information which is not unique to you, such as your postal code and preferences (Non-Personal Information). Non-Personal Information is not linked to your Personal Information (for example, your IP address).

DAS will collect your Personal Information in a number of ways, including when you contact us through the Website, by telephone, post, e-mail or through the other means set out below.

Other information we collect

We also collect this Personal Information as you use the Website:

  • User Content. This consists of all text, documents, content or information uploaded, entered, or otherwise transmitted by you in connection with your use of the Website.

Automatically collected information

When you visit our Website, we automatically collect information about your computer hardware and software such as your IP address, browser type, domain names, access times, operating system, cookie information, referring website addresses, pages visited, links clicked, text entered, and Internet Service Provider. We analyse and use this information to better understand how our users use the service, to maintain and improve our service, and in some cases, to publicly disclose aggregated statistics regarding our services.

Use of your Personal Information

DAS collects and uses your Personal Information as necessary to perform our contract with you and for our legitimate business interests, including to:

  • operate the Website and deliver the services.
  • communicate with you about the services you use, as well as respond to requests for assistance.
  • understand and improve how our users use and interact with our services.
  • publicly disclose aggregated statistics regarding our users’ use of our services.
  • market our services to you.

Storage of Personal Information

Unless a longer retention period is required or permitted by law, we will only hold your Personal Information on our systems for the period necessary to fulfil the purposes outlined in this Policy, or until you request that the information be deleted in accordance with your right of erasure (see “Your rights” section below).

Even if we delete your Personal Information, we reserve the right to maintain a copy for legal, tax or regulatory purposes, but in such event, we will do so only as long as necessary to fulfil those legal, tax or regulatory purposes.

Personal Information access and disclosure

We will only disclose Personal Information to third parties:

  • when we use vendors and service providers to assist us in meeting business or operating needs, such as providing consulting services, hosting our Website, communicating with users, delivering and improving our services, e-mail communication, customer support services and analytics. These service providers may only access, process or store Personal Information pursuant to our instructions and to perform their duties to us, and in accordance with applicable laws and regulations; or
  • when we have your explicit consent to share your Personal Information; or
  • when we determine that disclosure is required to protect the rights, property, or personal safety of DAS and users of the Website, or to respond to lawful subpoenas, warrants, or requests by public or regulatory authorities, including requests by law enforcement authorities;

We may transfer your personal information to locations outside of the UK & EEA, but only where there are appropriate safeguards in place. We may transfer your information outside the UK or EEA if, for example, one of our service providers is located in such a location.

Use of cookies

The Website uses “cookies” to help you personalise your online experience. A cookie is a text file that is placed by us or our remarketing partners on your hard drive by a web page server. Our cookies do not run programs or deliver viruses to your computer. Cookies are uniquely assigned to your computer, and can only be read by a web server in the domain that issued the cookie to your computer.
One of the primary purposes of cookies is to provide a convenient feature to save you time. The cookie tells the server that you have returned to a specific page. For example, if you register with the Website, a cookie helps the Website recall your specific information on subsequent visits. This simplifies the process of recording your Personal Information, such as your site preferences. When you return to the same Website, the information you previously provided can be retrieved, so you can easily use the Website features that you customised.

We may place the following cookies:

  • Strictly necessary cookies. These are cookies that are required for the operation of the Website. They include, for example, cookies that enable you to log into secure areas of our Website.
  • Analytical/performance cookies. They allow us to recognise and count the number of visitors and to see how visitors move around the Website when they are using it. This helps us to improve the way our Website works, for example, by ensuring that users are finding what they are looking for easily.
  • Targeting cookies. These cookies record your visit to the Website, the pages you have visited and the links you have followed. We will use this information to make our Website more relevant to your interests and for remarketing as described below.

If you want to check or change what types of cookies you accept, this can usually be done within your browser settings. Please note that third parties (including, for example, advertising networks and providers of external services like web traffic analysis services) may also use cookies, over which we have no control.

How to reject cookies

If you do not want to receive cookies, you can usually choose to opt-out by modifying your browser settings to decline them. If you choose to decline cookies, you may not be able to access all or parts of, or to fully experience the interactive features of, the Rocket Lawyer services or web pages you visit.

For more information generally on cookies, including how to disable them, please refer to aboutcookies.org. This site also provides details on how to delete cookies from your computer.

Data security & integrity

DAS is committed to taking reasonable and appropriate steps to protect the Personal Information that we hold from misuse, loss, or unauthorised access. We do this by using a range of technical and organisational measures including measures to deal with any suspected data breach. If you suspect any misuse or loss or unauthorised access to your personal information, please let us know immediately.

The Website is designed to secure the Personal Information you provide on computer servers in a controlled, secure environment, with protections from unauthorised access, use or disclosure.

However, while we do our best to protect your Personal Information, we cannot guarantee the security of all data which is transmitted to the Website or to another website via the internet or similar connection.

Your rights

Under the GDPR, you have various rights in relation to your Personal Information, such as the rights of access, rectification, restriction, objection, portability, and erasure. Please note that these rights are subject to certain limitations set forth in applicable law.

To exercise these rights, please contact our DPO (data protection officer). We will seek to deal with your request without undue delay, and in any event in accordance with the requirements of applicable laws. Please note that we may keep a record of your communications to help us resolve any issues you raise.

Complaint resolution

If you believe that we have not complied with this Policy or your data protection rights, you have the right to file a complaint with the UK Information Commissioner’s Office, however, we hope that you’ll attempt to resolve the complaint with us first. Please contact us for more information.
Links to third party websites

Our Website includes links to other websites whose privacy practices are not under DAS’s control. If you submit Personal Information to any of those websites, your information is governed by their privacy policies. We encourage you to carefully read the privacy policy on any website that you visit.

Changes to this Policy

We will occasionally update this Policy to reflect company and customer feedback. DAS encourages you to periodically review this Policy to be informed of how we are protecting your Personal Information.